Tell us a little about yourself. 

Entrepreneurship was a way for Niurka to find her identity after transitioning from the military and building a brand out of a HEART-shaped, bright red umbrella combining her military skills, education, experience, and innovation with her dreams of traveling. The Entrepreneur’s Identity is one that many find themselves struggling to find.

Along her own journey as a female veteran entrepreneur, she realized that her story could help others that are facing the same kind of issues. Because she understands the difficulty of transitioning out of the military as a female, she is able to talk through the steps, make a plan and offer resources in order to fulfill your passion as a veteran entrepreneur.

She focuses on guiding others through the startup process of building their own dream business by helping them build the frameworks and systems needed to build a solid foundation from the beginning. During her journey as a veteran entrepreneur, she found that misinformation of available resources was an issue for our community. Veterans are often in the dark of where to go get help.

Niurka Castaneda grew up in Cuba and comes from a family of entrepreneurs and artists. Her grandfather was a poet and her parent were Cuban entrepreneurs. They were very resourceful people and why she believes she has always been enterprising and artistic. She felt the call to serve her new home, and a year after arriving in the US, she joined the Army to serve this great country.

The military offered her many new experiences, and she learned skills like resilience, flexibility, self-motivation, determination, self-discipline, goal setting, and risk tolerance. Her life experiences as a mom, writer, enthusiastic traveler, and her Supply chain management knowledge of more than 25+ years were combined together to create a technical expert in multiple fields. It was only natural to transition from the military to become an entrepreneur.

She founded AMOR Umbrella in Miami, FL which initially started as a class project in college but quickly became a life-changing endeavor. It lit the fire of entrepreneurship and sparked a journey of creativity, problem-solving, and personal empowerment.

Along the way, she became an author, podcaster, store owner, TV producer, host, and director of AMOR Umbrella TV on a mission of “Giving and restoring HOPE One Story at a Time.”

AMOR Umbrella TV highlights organizations and individuals that give back to our military and veteran communities with a HEART and hand instead of just saying thanks. We want to recognize those that help heal and empower our military and veteran families, with a voice and a mission to live in alignment with who they are and who they can be.

Her podcast Founders Time Podcast, her books, and video courses (a new series: Start lean and Smart “New Business Launch Guide”) all aim to inform, and inspire entrepreneurs that are starting their own entrepreneurial journey by offering actionable business advice from Entrepreneurs for Entrepreneurs.

Why Do you write?

I want to tell stories, stories that inspire and inform others.

I want to share with them the life, and travel experiences I had, the good and the bad.

What genre do you write and Why did you pick this genre? 

I write short travel stories and business books. I write travel because I picked one of the first books I remembered ever reading when I was 9 years old and it was life-changing. it opened a world of possibilities that I had never imagined before.

I started my traveling journeys while reading these books, from titans like Jules Verne, Alejandro Dumas, Emilio Salgari, other classics like the odyssey and so many more. That is also when I started writing and it was the best way to express myself at that time, small poems, romance novels, short stories, even songs lírics.

A lot of these works were left behind and almost forgotten but nevertheless, I really enjoy doing them.

I write Business books because my experiences, education, and military training have opened the door to make my business viable. They guide me in my learning journey and I believe it will help a lot of small businesses in their own journey. A lot of them Don’t have that and that is why they face such a high rate of failure. And every business that fails because of a lack of awareness of resources or education is more than a business that fails, It is a dream that dies.

Tell us about your book.

The new business launch guide helps you launch your business quickly by guiding you thru the process and helping you minimize the overwhelming guesswork of what you are supposed to do next.

A visit to the Everglades tells the story of really seeing the Everglades for the first time, the benefits and the magic of that adventure, and how it left a lasting and unforgettable impression in my heart, my dream, and in my soul.

How much time do you dedicate to your author career?

 *No as much as I would like

How long on average does it take you to write your books?

 From a whole day to a year. it depends on the theme and the time I have

What is the best money you have ever spent on your author career?

 Proofreading my work

What is the most difficult part of being an author?

 It is a costly affair and you might not make a lot of money with it

What is the best piece of advice you have for other authors?

 Write about what you know, what you have experienced, what feeds your soul

What is your favorite book?

 Un hombre de Verdad

Provide direct book link for purchase

 https://amzn.to/3bebdrR

social media sites

 Linktr.ee/niurka76

Website

Www.niurkacastaneda.com

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