By Dr. Robert Garcia – The Warrior Strategist
You’re an author. You worked diligently to get your book published. It made some sales, maybe even got you on the news but then the inevitable slump occurred. The royalty checks got smaller and your book became a memory.
Time to start your next one…Or is it?
Repurposing is a GENIUS technique to bring back the glory of your book. Here are three reasons why you should consider breathing life back into your literary treasure:
1. Additional income – A resurgence of your work can attract new fans, new sales, and can lead to secondary income like consulting work or upsells.
2. Media interviews – Once you create your repurposed book, you can start a BRAND new publicity tour as if you created a new book!
3. SEO – Your activity around your new book will affect your Google rankings and your search results if you properly position the repurposing.
So how do we take an existing book and repurpose it for Round 2? Here are some techniques:
? – Position it to a new audience.
The book I’m holding above was my speed learning book, The Next Level Supercharged. I wrote it after I isolated 16 ways to do nearly any job or skill faster. When I first marketed it, I leveraged it towards entrepreneurs, but what if I took it and did a whole new campaign to educators, students, and administrators? I could have a WAVE of sales from people wanting the secrets of speed learning to get their degrees faster!
? – Additional content, chapters, and features.
Business coach and all-around good guy, Mike Michalowicz, did this with several of his business books for additional sales. It’s a great idea to take your existing work, upgrade it with new techniques and ideas, and then return it to the market as an enhanced version. (PS if you haven’t picked up The Pumpkin Plan yet, it’s time you did so. I hold it in very high regard.)
? – Include it as a bundle.
This is a GREAT option. Take your book, add on consulting, a PDF, some exclusive videos, and create a bundle pack that is a higher price point. The consumer gets FAR more info on the topic, you now have a higher-priced model, and everyone wins.
?– Start a speaking tour.
A LOT of people have the desire for this one, but have NO idea where to start. Think about your book topic or subject, then make a list of places that would have interest in hearing more. Pair the subject with the venue:
An inspirational book? – Rehab and faith-based orgs or institutions
Military themed? – Veteran groups, VFW, American Legion, etc
Educational? – Colleges, teacher’s groups, educational conferences
Next, pick up a copy of The No BS, No Fluff Guide to Getting Booked to Speak. It’s THE BEST RESOURCE out there for getting gigs. Air Force Veteran Sean Douglas did a GREAT job on this one.
